Maximise Your Campaign Potential
DESCRIPTION
A short 1-Day course to help you devise a customised approach to your telemarketing and promotional campaigns and adopt a proven formula that will produce substantial improvements in your overall response rates.
THIS COURSE WILL HELP YOU TO:
Construct inspirational openings that will result in creating positive dialogue
Research your target market and document predicted responses.
Handle resistance and maintain fluency during your calls.
Project a professional image on the phone and how to build rapport.
Ask the right questions and direct the flow of conversation.
Monitor progress and analyse outcomes for future campaigns.
COURSE CONTENT
• The strategic value of telemarketing
• Campaign objectives
• Researching call recipients
• Voice mail strategies
• Questioning and listening skills
• Creating interest in your proposition
• Call logging and follow through
• Personal organisation
• Building rapport
• Overcoming resistance
• Winning agreement
