Telemarketing

A short 1-Day course to help you devise a customised approach to your telemarketing and promotional campaigns and adopt a proven formula that will produce substantial improvements in your overall response rates.

-Construct inspirational openings that will result in creating positive dialogue

-Research your target market and document predicted responses.

-Handle resistance and maintain fluency during your calls.

-Project a professional image on the phone and how to build rapport.

-Ask the right questions and direct the flow of conversation.

-Monitor progress and analyse outcomes for future campaigns.

The strategic value of telemarketing

Campaign objectives

Researching call recipients

Voice mail strategies

Questioning and listening skills

Creating interest in your proposition

Call logging and follow through

Personal organisation

Building rapport

Overcoming resistance

Winning agreement