Retail Selling Skills

A short 1-Day retail sales training course to help all retail sales personnel interact with customers in a more confident, professional and sales driven manner.

Make a good impression on customers and enhance the enjoyment of their shopping experience.

Approach customers in a retail setting and make a speedy assessment of their needs.

Keep customers engaged and retain their attention.

Add value to a transaction by implementing effective up-selling techniques.

Deal with customers who state that your prices are ‘too dear’.

Retain customers who are indecisive and express a desire to return another day.

• Putting selling back into retail

• The importance of attractive display and merchandising

• Creating a good impression (Appearance & grooming)

• Level and depth of product knowledge

• Approaching customers-Getting it right

• Developing rapport

• Gaining an understanding of the customer’s needs

• Questioning and listening skills

• Creating value options for the customer

• Closing the sale

• Handling objections

• Dealing with ‘price’

• Bargaining

• Creating additional revenue (Up-selling and cross- selling)