A short 1-Day course to help all retail sales personnel interact with customers in a more confident, professional and sales driven manner.
THIS COURSE WILL HELP YOU TO:
-Make a good impression on customers and enhance the enjoyment of their shopping experience.
-Approach customers in a retail setting and make a speedy assessment of their needs.
-Keep customers engaged and retain their attention.
-Add value to a transaction by implementing effective up-selling techniques.
-Deal with customers who state that your prices are ‘too dear’.
-Retain customers who are indecisive and express a desire to return another day.
Putting selling back into retail
The importance of attractive display and merchandising
Creating a good impression (Appearance & grooming)
Level and depth of product knowledge
Approaching customers-Getting it right
Gaining an understanding of the customer’s needs
Questioning and listening skills
Creating value options for the customer
Closing the sale
Dealing with ‘price’
Creating additional revenue (Up-selling and cross- selling)